When you’re creating a personal brand it can feel like you’re being called on by a teacher to present in class. Do you remember that feeling? Scary AF. It feels like all eyes are on you and you might feel that pressure burning into your soul. I get it.
But here’s the truth…branding is simple.
Why? Because your brand represents YOU.
What you stand for,
When you are creating the foundation of your brand there are a million factors at play – but let’s break it down into the two key pillars.
Your messaging. All of the stories, experiences, and moments that led you to become the expert in your industry. This is what molds your offers, your sales copy, and even your graphics. It’s the piece that determines everything you do in your business.
An established biz lady has this in place. She can own who she is 100%.
Next, your visuals. This is the part that makes me feel all sparkly inside (nerd alert). Your visuals are the first impression you make on your audience.
Why are your visuals important?
It allows you to be recognized in a sea FULL of shiny fish doing the SAME DAMN THING you’re doing.
Your visual branding sets you apart. It either makes you recognizable – stopping the scroll…or it doesn’t. You literally have less than 3 seconds to grab someone’s attention.
It creates a feeling for your audience.
Take a moment to think about some of the leading companies in the world – Apple, Starbucks, Target. When you see their marketing (their commercials, advertisements and products) your energy instantly shifts.
Your visual branding, with consistency, will create feelings of trust in your audience. They will know what to expect, and they will pick up on the energy of your visuals (it might sound woo-woo, but it’s psychology).
So pay attention. What areas of your branding need your attention? Where are you lacking consistency? Are you being purposeful with your content?
Do us all a favor and stop throwing shit at the wall hoping it will stick. Once you create a solid foundation in this, not only will your business be 1000% easier, it will start to ATTRACT your dream clients and customers.
Tell me, what do you need support with right now?
ps. If it’s nailing down the visuals, so you can STAND OUT in the online space, I have one spot available for September for us to work together 1:1 with my all inclusive design package.