This week I was washed over with excitement for my business. It’s something that I experience occasionally where I’m full of ideas, inspiration and passion for my work. Have you felt this way before? 

Words were pouring out of me. 

Content was easy to create. 

I was on FIRE! 

October is my favorite month for a few reasons. It’s when I really notice the shifts of the season and it’s my birthday month. I love sinking into my creativity in the Fall, and mapping out what the final quarter looks like for the year. Can you believe 2018 is almost over? 

Anyways, when I get into these moods I always pay attention to how I can work smarter, not harder. It’s a beautiful time to set myself up for more time freedom because I’m able to batch my content for social media. 

I want to share with you exactly what this process looks like in my business, and encourage you to find a system that works for you! So here we go…

Step 1: Make sure your energy is in the right place. If you’re feeling flat, unexcited or frustrated it’s definitely not a good time to try to batch your content. People will feel your energy. Have you ever walked into a party and noticed something “off” about someone? You steer clear of them because their energy is doing all of the talking. It’s the same thing in your business. So, check yourself. 

If you’re experiencing this flow and excitement, like I was, I encourage you to set aside some time to embrace this magic. Get writing sister! If you need to shift your energy there are a million things you can do. Go for a walk in nature, put Abraham Hicks on and stick your earbuds in, dance…whatever your jam is. 

Step 2: Reverse engineer your content and keep your audience in mind. Sure it’s great to write about the time you spent on vacation or the funny thing your dog did yesterday…but you want your content to be loaded with value for your people. They are following you for a reason, so how are you helping them? Let’s dig into this a bit. 

You want to reverse engineer your content based on your upcoming launches, events, offers, whatever. It’s important that you’re not only sharing valuable content but that you’re also…ahem…running a business. So identify when you’ll be promotion your shit. 

Then, sprinkle in a variety of content that speaks to your audience. Nurture those relationships you’re building with: 

story

lifestyle posts

questions 

your strong point of view 

AND promotion. 

I suggest you open up a google document (or whatever system you use) and just go to TOWN. You can edit and check for grammar after. Once you have a handful (or more, depending on how much content you want to create ahead of time) of copy, you can pair these with appropriate images. Stock photos, professional photos, a few high quality selfies, you decide. 

Then, pull up the scheduler of your choice (I use Later.com) and drag that shit into your calendar! Decide on how often you’d like to post, where you’ll share your content, and keep in mind (again) when you’ll be promoting your business. 

Does this make sense? Is it helpful? I’d love to hear about your experience with this or answer any questions you might have! Shoot an email to contact@calandramartin.com and let’s chat. 

 

 

PS. Do you have someone to push you in your business? A guidance system that cuts through your bullshit and helps you actually move your business forward? If not, I’m here for you! Take a look at my 1:1 opportunity for us to work together here and see if it’s a good fit. 

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