Calandra’s Top 10 Branding Tips
1. YOU are your brand…
and it’s a waste of time to keep up with a facade because you “think it will draw people in.” Your audience wants the real, raw YOU.
2. Branding is more than pretty colors.
Before you find the “perfect color pallet” ask yourself how you want your audience to FEEL when they see your content.
3. Know it’s going to change…
It’s importnant to keep in mind that your brand will evolve as you do – and that’s OK.